Serving the audience, Financing screen content, Committees stifle innovation, More effective government support, Putting the money on the screen, Failure is essential, An exciting new world
The media world is undergoing a seismic shift as audiences increasingly turn to online and interactive content. Meanwhile media brands that were unknown a few years ago (Google, YouTube, Facebook) have become household names. Screen content producers cannot afford to ignore this changing mediascape.
Connection with audience, Talk to your audience, Old fashioned storytelling, New business models, Financial independence, Money and Art, Aim for the stars
Broadening audiences, Audiences as an asset, Owning the audience and content, Adding value, New technology, Connect content with the customer, Value of authenticity, Opportunities for emerging practitioners, A hit driven business
Megan Brownlow - Industry Analyst, Executive Director PwC
Barriers to investment, A magical business, High rate failure, Content producer of the future, New opportunities, The audience rules, Audience as customers, User-Generated content, Consumer spending increasing