The media world is undergoing a seismic shift, as audiences increasingly turn to online and interactive content. Meanwhile, media brands that were unknown a few years ago (Google, YouTube, Facebook) have now become household names. Screen content producers cannot afford to ignore this changing mediascape.
But for many in the film and television industry, the digital world remains a scary and difficult place. The business models are unclear, the audience is fragmented and the distribution models are too complex, too open or both. Additionally, the digital world has its own unique terms, unfamiliar or even puzzling to film and TV producers.
Education is the key to resolving these uncertainties. In particular, producers need to understand three key concepts: 1) how to distribute content in the digital space, 2) how to create an audience for this content and 3) how to generate a return from it.
Written by digital media expert Jennifer Wilson, this helpful guide is designed to assist both new and established screen content producers in getting to grips with online distribution, audience dynamics and monetisation.
Download the guide here:
This paper has been jointly supported by Screenrights and AFTRS, and is a companion piece to Jennifer's paper The digital deadlock: How clearance and copyright issues are keeping Australian content offline .
Jennifer Wilson is a Director of The Project Factory , and a specialist in cross-platform, multi-media strategy and development, with a special interest in creative content and solutions. With more than 20 years experience in interactive media, Jennifer is a highly regarded speaker and thinker, and sits on the Executive of AIMIA. Jennifer was previously principle of Lean Forward, a boutique consultancy focussing on consumer engagement across multiple touch-points, especially mobile. Prior to that she was Head of Innovation for ninemsn, investigating the new technologies and platforms the consumers were congregating around, and prior to this, was MD of HWW, one of the first providers of mobile products and services and amongst the only to develop truly converged products focussed on user experience. Follow Jennifer on Twitter at JenWilsonSydney.
Screenrights facilitates access to film, TV and radio content and provides payment to copyright owners for the use of their work.
The AFTRS Centre for Screen Business works to improve the sustainability of businesses in the screen content sector by disseminating knowledge, skills, data and ideas to business owners, managers and industry professionals.
