The growth of online media has brought with it new opportunities for Australian producers, and not only in the new media area. Existing films and TV shows can now find a new lease on life as viewers discover them anew in the digital space. Audiences and producers alike stand to benefit.
But these opportunities are currently going to waste, as a cluster of intractable rights issues blocks the repurposing of screen content. The price of inaction is high, for producers and creators as well as audiences.
In her new white paper, Jennifer Wilson details the core issues that stand in the way of producers taking full advantage of new technologies and distribution channels, and goes on to detail three controversial solutions designed to break this digital deadlock.
Download the paper here:
This paper has been jointly supported by Screenrights and AFTRS, and is complemented by Jennifer's helpful and comprehensive guide, Getting in the digital frame, which outlines the basics of online distribution, audience dynamics and monetisation for screen content producers.
On August 26, 2009, Jennifer Wilson gave a talk at AFTRS, outlining the core ideas in her paper, discussing relevant examples, and answering audience questions. Click here to download an audio recording of Jennifer's presentation (48 minutes, 11 MB mp3): JWilson.mp3
Jennifer Wilson is a Director of The Project Factory , and a specialist in cross-platform, multi-media strategy and development, with a special interest in creative content and solutions. With more than 20 years experience in interactive media, Jennifer is a highly regarded speaker and thinker, and sits on the Executive of AIMIA. Jennifer was previously principle of Lean Forward, a boutique consultancy focussing on consumer engagement across multiple touch-points, especially mobile. Prior to that she was Head of Innovation for ninemsn, investigating the new technologies and platforms the consumers were congregating around, and prior to this, was MD of HWW, one of the first providers of mobile products and services and amongst the only to develop truly converged products focussed on user experience. Follow Jennifer on Twitter at JenWilsonSydney.
Screenrights facilitates access to film, TV and radio content and provides payment to copyright owners for the use of their work.
The AFTRS Centre for Screen Business works to improve the sustainability of businesses in the screen content sector by disseminating knowledge, skills, data and ideas to business owners, managers and industry professionals.
